Sentinel training is an advanced commercial skills program that we have cascaded across the European business from Regional Director and Country Manager down to CBU Managers and even CBM Managers on key accounts. The commercial leaders within the CLT have found the Sentinel program to be a ‘leading edge’ training & development experience providing a toolkit to elevate and re-define the way in which we can ‘Think Customer’ whilst ‘Winning versus the Competition’ and adding value for KC.

Sentinel training is a comprehensive program that focuses on building Selling skills and Commercial Proposals through practice, role play and interactive learning experience. It includes training on how to leverage and manage Top 2 Top meetings and drive influence at a senior level all the way down to learning tools on how to disarm buyers who place threatening demands on our sales teams on a daily basis and elevate the conversation to strategic account development.

As well as in-depth training for commercial people Sentinel also run shorter Immersion workshops for support teams such as Marketing – training on how to deliver amongst other things a compelling Innovation presentation as a selling proposal – and how to deliver this in a five slide presentation! If you feel that there is a development need to really ‘step-change’ your know-how in driving commercial value in your Customer teams, I would urge you to engage Sentinel. I promise you it will change the conversation and really add value to your sales teams.

Speaking from personal experience, the program has provided me with a step change in how I approach strategic customer development and has been one of the most beneficial training programs I have ever attended.

Sentinel Management Consultants deliver sales, negotiation, planning and finance training courses for our clients worldwide.