Hello, we're Sentinel

Sentinel Management Consultants deliver negotiation, selling, planning & finance training courses for our clients worldwide.

Capability & Skills Training

Drive your team’s skills and capability to achieve bigger, better, faster, and sustained results
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Consultancy & Agency Services

From strategy to execution, with sustainable results
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Welcome

Since Sentinel was founded over twenty years ago we have established an unrivalled reputation.

The most beneficial training I have ever attended.
European Strategy Director - Global FMCG Brand
Changed the stakes in our key negotiations.
Senior Vice President - Global E-Commerce Brand
I can only give you the best recommendations for the team at Sentinel.
Manufacturing Director, Europe
I’m sure I’ll be seeing dividends rolling in.
Channel Manager, Europe
I know there will be a commercial payback for our company.
Senior NAM
The best negotiation course I have ever attended.
SeniorKAM
My ‘things to watch out for are saved on my phone screen saver so I am always reminded.
Channel Manager, Europe
Three of my subordinates received a promotion and I’m sure that such results were due to your efforts in the training.
European Head of Market
Probably the most relevant course I’ve been on in 27 years.
Senior NAM
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Transform your business! Train your team or leverage ours. We empower clients to achieve commercial success through expert training, or consultancy on strategy and execution. We size opportunities, build strategies, and deliver results – measurably, sustainably.

Let’s make your goals a reality, together.

P&G
Expedia
Innocent
Reliance Medical
Kimberley Clarke
Farrow-&-Ball
Lactalis-Canada
Iqvia Tech
Muller-logo
Lion-Australia
TATA
Coke
Asahi-Canada
nestle
Just Eat
Weetabix
Lyreco
Califia Farms
WD-40
L'oreal
Broan-NuTone
Beiersdorf
Our Workshops

Featured Courses

Negotiation

Negotiation

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Selling

Selling

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Commercial Planning

Planning

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Finance & Commercial Expertise

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Canadian Code of Conduct

1-day workshop focusing on behavioural skills needed to convert breaches of the Code of Conduct into collaborative working relationships.

Atelier d'une journée axé sur les compétences comportementales nécessaires pour transformer les violations du Code de conduite en relations de travail collaboratives.
Learn More / En savoir plus
International

Global Reach

Operating from London, Sydney, Tokyo, Toronto, and Buenos Aires, we seamlessly extend our expertise across the globe, offering comprehensive training and consultancy services. Our international presence enables us to deliver tailored solutions, leveraging a diverse range of perspectives and insights to meet the unique needs of businesses worldwide. With a commitment to excellence and innovation, we bridge geographical gaps and cultures, empowering organisations to thrive in today’s dynamic and interconnected market landscape.
London
Toronto
Sydney
Tokyo
Buenos Aires

Perth

Brisbane

Melbourne

Taiwan

New York
Chicago

San Fran

LA

Mexico

Lima

Columbia

Brazil

Our CEO & Founder

David Sables

David is a respected consumer goods industry voice with opinions regularly aired on national TV, Radio and in print, as well as being a renowned speaker on the national and international stage from national sales conferences to the European Commission. He is a columnist for The Grocer magazine leading many topical debates. David honed his skills as a business and negotiation consultant by providing strategy and skills training across a wide spectrum of clients including Blue Chip internationals.
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As Featured In
On the pulse

Latest News

  • News, The Grocer

Retailers should rethink their National Lottery communications

  • News

Suppliers Struggling To Get CPI Requests Approved

  • News, The Grocer

Defra is doing the right thing wrong on EPR

  • Code of Conduct, News
Grocery Code ‘It’s making a difference here in New Zealand’

Grocery Code ‘It’s making a difference here in New Zealand’ 

  • News, The Grocer
With deals on the rise, how are bulk buying and discounters reshaping the medicines aisle?

With deals on the rise, how are bulk buying and discounters reshaping the medicines aisle? And where does that leave brands? 

  • News, The Grocer

International buying groups are a threat to UK grocery values

Beyond Training

We are more than just Global Training Experts

Sentinel Management Consultants go beyond training, we are actively engaging in charity, fostering diversity, championing volunteering, and advocating for mental health initiatives and much more.
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Beyond training
About Us
Capability & Skills Training
Consultancy & Agency Services
FHCP Member
ISM
  • London Office
  • Beaumont Estate, Burfield Road, Old Windsor
  • Berkshire, SL4 2JJ. United Kingdom
  • +44 (0) 1753 325 805
  • Sydney Office
  • 11 Rangers Road, Neutral Bay, Sydney
  • NSW 2089. Australia
  • +61 (0)2 8915 6263
  • Flag of Canada Toronto Office
  • 3080 Yonge St, Toronto,
  • ON M4N 3N1, Canada
  • +1 (437) 886-5215

Registered in England No. 4245436 Registered Office: Suite 1, Liberty House, South Liberty Lane, Bristol BS3 2ST VAT No. GB 776484674 – Sentinel Management Consultants Ltd 2023. All Rights Reserved

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Sentinel Management Consultants deliver sales, negotiation, planning and finance training courses for our clients worldwide.