A thorough knowledge of your internal business financial dynamics, as well as the financial dynamics of your customers
Sales managers and other commercial functions need to be agile with numbers and fully aware of how a customer’s performance is measured. Sentinel’s Mastering Retail Finance workshop addresses this.
Additionally, many commercial managers lack the confidence and tools to effectively optimise and articulate commercial value for their customers, and as a consequence they struggle to be able to sell and negotiate effectively with their customer.
Sentinel’s Mastering Retail Finance is a course that has been designed to enable commercial managers to understand the financial dynamics of the buying and selling process, establishing a methodology for differentiating between tactical abuse and financial reality and then embed a detailed
focus on dexterity and confidence with financial analysis.
Mastering Retail Finance equips delegates to understand the financial measures and KPI’s your customers use and establish optimum levels of investment, enabling you to deliver more commercially motivating argumentation and more targeted investment.
Outcomes
- The confidence to be flexible and agile with numbers
- The ability to produce sound financial analysis of your customer’s business performance, utilising the best financial measures to create more persuasive selling stories, and focus investment in the most efficient way
Including
- Margin calculations and margin mix effect
- Promotional support and breakeven
- Maximising investment efficiency and ROI analysis
- Retail stock and space productivity analysis
- Cashflow and the retail cash cycle
- P&L & ROCE
Advanced level
- 2 days
- Face-to-Face
- 4 delegates to 1 consultant
- Essential for: sales leaders and account managers
