For me this was easily the most beneficial training course I have been on in my working career, it is essential for NAMs to have this skill set to effectively manage the demands of retailers. It highlights the need for a cultural change internally in how we approach retail by encouraging a more ‘silver’ working relationship with stakeholders. From a personal perspective I would have rated myself as a good negotiator prior to this course, however the course has highlighted how I can significantly improve in this area.