Planning a Cost Price Increase? Speak to us first…

With your customers wanting lower prices whilst at the same time your costs are going up we know that getting a cost price increase away is one of the most challenging commercial situations suppliers can face – with wide ranging implications for your business if it isn’t executed well.

At Sentinel, Industry expert and commentator David Sables has designed a 1 day workshop to help you fully realise your cost price increase in the face of anticipated rejection and challenge from key trade customers. Areas covered include

  • Communicating the increase
  • Internal alignment to prepare for deadlock
  • Commercialising the opportunity
  • Handling deadlock and Trading
  • Handling tactical buyers
  • Getting to resolution and managing the aftermath

The Workshop consists of both theory and execution with both plenary and role play sessions and is delivered by ex-senior sales and buying leaders. You will leave with increased confidence and a consistent, aligned, commercial sustainable approach to the realisation of Cost Price Increase revenue

For further information or to book your place, please contact Heather on 01344 887514 or by email

Sentinel Management Consultants deliver sales, negotiation, planning and finance training courses for our clients worldwide.