With your customers wanting lower prices, whilst at the same time you witnessing input costs increase, we know that getting a cost price increase agreed is one of the most challenging commercial situations a supplier can face, with wide-ranging and long-term implications for your business if it isn’t executed well.
From an understanding of the negotiation playbook tactics, through to developing a constructive plan to counter these and reach a commercially sustainable resolution without trading away value, Sentinel’s Delivering a Cost Price Increase workshop takes you through each of the stages; from planning to resolution.
Sentinel’s respected industry expert and commentator David Sables has designed a 1-day workshop to help you fully realise your cost price increase in the face of anticipated rejection and challenge from your trade customers.
Outcomes
- Planning a cost price increase with ambition and internal alignment
- Communicating the increase
- Preparing for and handling deadlock
- Commercialising the opportunity
- Handling tactical buyer behaviours
- Getting to resolution, managing the aftermath and creating a reputation for resolve
Advance Level
- 1 day
- Face-to-Face
- 8 delegates to 1 consultant
- Essential for: sales leaders and account managers
