We analyse your product offering and assess its feasibility to deliver success in market.
No one can afford their product launches or initiatives to fail. The delivery of success in market is a ‘must have’ for all brand owners and their initiatives. At Sentinel, we enable this ambition with comprehensive insight lead reviews of all the factors that contribute to the ‘tightrope’ of success (vs failure). We look at the market, the category, the consumer, the shopper (often different from the consumer), the competition and the relative strengths of your brand proposition. We also cast an informed and experienced eye over its strengths and opportunity areas to help you assess the size of the prize alongside the probability of achieving it. We ensure your proposition gets fully assessed in all these commercial areas, and help you craft the right plan for your product(s).
As well as working with established brands looking to extend or enhance their current business, we also work with clients looking to enter markets, sectors and / or categories with new products. In these cases, we blend our strategic consultancy work with our product feasibility work to help clients make critical ‘go’ or ‘no go’ decisions.