Consultancy & Agency Services

Commercial Planning

We develop and execute commercial strategies and plans that underpin strong and sustainable performance.


Commercial Planning

We are dedicated and focused on delivering sustainable success for our clients across both physical store and online retail environments. This means making sure that we have detailed strategies and plans to win across all the key sales fundamental areas but with a special focus on distribution and assortment, space and layout, price and promotion, and supply / availability. We are also dedicated to staying agile and flexible with our commercial planning at all times. The learning’s from Covid, and the speed with which shopping habits have evolved, means that our plans need to be flexible and adaptable at all times. It also inspires us to be humble at all times and learn tirelessly from the successes (and failures!) of other suppliers etc.

Having crafted the right strategies for our clients and executed the agreed plans with excellence, we then focus on the right set of success criteria by client (eg market share, turnover, profit, margin and investment ROI) and keep a relentless focus on tracking performance. Regular reviews with our clients mean that they always have their ‘fingers on the commercial pulse’ of their brand, product or initiative.

Sentinel Management Consultants deliver sales, negotiation, planning and finance training courses for our clients worldwide.