Collaborative forecasting is a myth. Retailers must own the numbers.
Collaboration in forecasting sounds appealing but it’s just a gentle name for trying to get the retailer to do their job properly, says David Sables, CEO of Sentinel Management Consultants. “In today’s world there are fewer excuses for inaccurate forecasting and no excuses for retailer’s lack of accountability on forecasting. Suppliers trying desperately to get a […]
