With deals on the rise, how are bulk buying and discounters reshaping the medicines aisle? And where does that leave brands?
From shopping in charity shops to embracing DIY, Brits increasingly love a bargain. And in today’s cost-conscious climate, the hunt for a deal is extending into more unusual areas – like the medicines aisle. Sales of winter remedies on promotion have risen by 61.6% over the past year [Kantar 52 w/e 9 June 2024] – […]
