Major grocers soared in the pandemic, but 2022 will be the year of small business

The large grocery suppliers fared better in lockdown as consumers stocked up onbig brands in their time of adversity. This was not just down to consumersbecoming less adventurous when all around them was turning to mush – it wasalso driven by the retailers’ choice to simplify ranges in their quest to keepa core weekly shop […]

Without Indomitable Spirit, You may not be cut out for a Sales Role

I’m often asked what makes a good salesperson. It’s obvious, isn’t it? Great salespeople are likeable, respectable, not up themselves, positive, persistent, skilled communicators, great with facts, persuasive with figures and ambitious team players. Plus, you need an element of dynamism and cynicism. Shall I continue? They are tough but caring, flexible but strong, and […]

Sentinel Management Consultants deliver sales, negotiation, planning and finance training courses for our clients worldwide.