CMA should investigate Aldi Price Match rather than loyalty
![Price Match](https://sentinelmc.com/wp-content/uploads/2024/07/price-match-1024x683.jpg)
Loyalty cards work. They are here to stay, and their sophistication can only be good news for shoppers.
Tesco has predicted retail media will be bigger than TV advertising by the end of 2025. How can brands make the most of the ‘triple win’ it offers?
![Cadbury Activation](https://sentinelmc.com/wp-content/uploads/2024/07/327724_picbox5cadburyactivation_834007-1024x549.jpg)
Retail media is huge. Some 46 metres across and 10 metres high, in the case of PepsiCo and Tesco’s ‘wrap’ at the supermarket’s Wembley Extra store in the run-up to the Champions League final earlier this month. But the true value of the retail media market towers even higher. Spend globally is poised to grow a […]
Suppliers can and should negotiate Sainsbury’s fees
![Suppliers can and should negotiate Sainsbury's fees](https://sentinelmc.com/wp-content/uploads/2024/06/sainsburys-grocer-1024x768.jpg)
Data is something retailers have been attempting to charge for, or even just keep a secret, forever. I do respect the pushback because now is the time to get a mass objection from suppliers.
Great progress on the Grocery Code of Conduct for Canada
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Loblaw’s announcement of support last week marks a turning point for the Code of Conduct in Canada. Working over the past year with the forward-thinking Canadian suppliers to prepare for winning in a Code environment, I’ve witnessed open concern around Loblaw & Walmart’s lack of support.
Discounters keep the market honest and ensure shopper trust
![Discounters keep the market honest and ensure shopper trust](https://sentinelmc.com/wp-content/uploads/2024/05/Discounters-keep-the-market-honest-and-ensure-shopper-trust-1024x788.jpg)
As an advocate of brands and innovation, I never thought I’d be representing the view that we are fortunate to have the discounters here in the UK. But they do play an important role in policing the industry.
Tarry’s work at Tesco shows the power of supplier collaboration
![Jason Tarry](https://sentinelmc.com/wp-content/uploads/2024/04/jason-tarry.jpg)
Under Jason Tarry, supplier dialogue with Tesco buyers became more strategic – investment followed and honourable commitments replaced settlement wrangling, says David Sables, CEO of Sentinel Management Consultants
Morrisons must sell suppliers a clear turnaround vision
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We all have a soft spot for Morrisons. It’s been hard to watch the catastrophic share decline of this former big four bastion. It’s now set to become the sixth-largest supermarket, behind Aldi and Lidl, later this year. Sir Ken Morrison is remembered by employees for his ‘retail is detail’ mantra and driving high in-store standards. The same is now […]
Suppliers: survive the recession by mastering three trends
![](https://sentinelmc.com/wp-content/uploads/2024/03/Suppliers-survive-the-recession-by-mastering-three-trends.jpg)
Don’t allow the pessimism around a new ‘recession’ to drag you into defensive mode. There are many opportunities, and those presented by three trends in particular will make you future fit, or set you on a tragic trajectory, depending on how you embrace them.
Suppliers must not capitulate to retailer bullies
![Suppliers must not capitulate to retailer bullies](https://sentinelmc.com/wp-content/uploads/2024/01/selling-1024x576.jpg)
Such escalating retailer-supplier tensions are bad for both parties but suppliers must navigate especially carefully, says David Sables, CEO of Sentinel Management Consultants
How suppliers can create sustainable customer business plans
![](https://sentinelmc.com/wp-content/uploads/2023/12/How-suppliers-can-create-sustainable-customer-business-plans-.jpg)
Last month I wrote about customer business planning (CBP). It clearly struck achord with many suppliers facing the challenges involved. I will answersuppliers’ key questions here with some of our CBP principles at Sentinel MC. The hottest topic is how to navigate the closing of one year at the same timeas setting up the next […]