We are known for bringing a ‘real life’ focus into our skill development Programs. Our use of hard-hitting, real issues and behaviours contrasts with most theoretical training, and results in quantifiable business gains. We have taken care to research and simplify, so that our models are habit forming and ‘catch fire’ in your organisation to create a common language and way of working at every level of the organisation. We focus on embedding and sustainability and we continually update content to meet the needs of a dynamic marketplace. For more detail on this, please click here
The main competencies of the Commercial Account Manager/Director are our key service headings:
In addition, we provide other services related to our Core services
Our clients include large blue chip organisations operating in such industries/sectors as FMCG, Pharmaceuticals, Food Service, B2B, Financial Services and Capital goods many of whom we have rolled out programmes from a pilot basis across regions or globally. Whilst being experts in these sectors, we only work with supply side organisations so you can be confident we are not training your trading partners.
Why is that? Other than the simplicity and real to life nature of our programmes, they reflect the adult learning cycle and have a built in Embedding process to maximise recall, implementation and thus results. Our feedback reports, both at corporate and individual level allow consolidation and a focus going forward.
We have programmes targeted at different needs and levels to create a learning pathway for individuals throughout their career.
Sentinel are passionate about sustaining the skills we train and want to work with clients who feel the same.
We have a team of consultants, researchers and analysts who have worked at all levels of FMCG companies, across the majority of sectors and with every main retailer in the UK, across Europe and Globally. They have worked across all the key commercial functions (Sales, Marketing, Strategy Development, Supply and Logistics) and know what it takes to make brands successful.
Our team have worked for companies like P&G, Pepsi Co, SAB Miller, Kellogg, RB, Jacobs Dowe Egberts and Unilever . Many also have experience of the ‘buyer’s side of the table’ with Sainsbury’s, Morrisons and Boots amongst the roster of companies represented within the team.
Net, we have the right resources to put against your business to give you confidence in all our brand development activities.
Our successful consultancy and agency services are built on doing the right work at the right time to support our clients. We follow a three step process that allows us to assess each project and helps us to guide each client on how best to deliver a launch or business development programme:
We specialise in helping clients understand the business potential behind their projects and brands and do this by assessing a full suite of commercial ‘game plans’ and routes to market. We are experts in channel development and designing personalised commercial plans that balance aspiration, cost and resources.
Across the last 5 years, Sentinel has supported clients across a range of activities based on their needs and aspirations. This has ranged from a ‘full service model’ where we take a brand concept and lead it all the way onto the shelves of UK retailers (both bricks and mortar and online), to a simple ‘launch assessment model’ where we help clients understand the prize that is available linked to the costs and resources required to achieve success.
Once a brand has been launched into a new market, we also provide ‘blue chip’ quality account management support covering relationship management, sales forecasting & demand planning, range, space and layout, promotion planning, issue resolution and other stakeholder management.
Importantly, whatever approach is agreed as suitable for a client, brand or project, we are relentless in tracking, measuring and assessing success. We allocate success criteria to all our work and use regular ‘check ins’ with our clients to stay on top of progress, agree what’s working and align on next steps. Working this way, we drive a transparent agenda with clients that promotes trust, collaboration and ultimately, success in market.
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